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Questionnaire

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This field is for validation purposes and should be left unchanged.

Company Overview

Name(Required)

First Last

Date

MM slash DD slash YYYY

Phone

Email

Company name(Required)

Industry / category

Briefly describe what your company does(Required)

What do you offer today?

Products, services, experiences, programs, etc.

What are your top 3 business goals over the next 6–12 months?(Required)

Audience & Customers

Who are your primary audiences?(Required)

Demographics, psychographics, audience segments, etc.

Who is your ideal customer?

Are there new audiences you want to reach? If so, who?

Brand & Positioning

Describe what your company does in one clear sentence(Required)

What is the deeper purpose behind your business?(Required)

Beyond making money, what drives the work?

What impact do you want to have on your customers, community, or market?

What makes you different from competitors?(Required)

Why do customers choose or trust you today?

Messaging & Voice

Do you currently have a tagline, slogan, or key message?(Required)

What tone should your brand communicate?

Bold

Warm

Premium

Playful

Professional

Approachable

Minimal

Edgy

Authoritative

Other

If you selected "Other," describe the tone here

What are 3–5 words that describe your brand personality?

Separate with commas if helpful.

What do you wish people better understood about your business?

Brand Identity & Creative Direction

What do you like about your current brand, if anything?(Required)

What feels outdated, unclear, or no longer accurate?(Required)

Are there any elements you want to retain?

Logos, colors, symbols, phrases, imagery, patterns, etc.

Are there any elements you definitely want to avoid?

Are there brands you admire, inside or outside your industry? Why?

Do you have any visual preferences?

Color, typography, style, mood, references, etc.

Competitive Landscape

Who are your main competitors?(Required)

What do you like about their brand, messaging, or online presence?

What do you think they do poorly or where do they fall short?

Where do you believe you have an edge?

Website & Digital Experience

Do you have an existing website?(Required)

Yes

No

If yes, should we generally follow your current navigation, or are there major updates you’d like to see?

Is there any design element or functionality on the existing site that we should definitely keep? Definitely change?

What are the primary goals of the website?(Required)

Generate leads

Drive sales

Educate visitors

Build credibility

Showcase offerings

Grow email list

Support existing customers

Other

If you selected "Other," describe the primary website goal here

Please list 3–5 websites you admire for their look, feel, or functionality

Are there any specific features or functionality you know you need?

eCommerce, booking, forms, events, gated content, memberships, etc.

Success Metrics

What does success look like for this project?(Required)

Which metrics matter most to you? Select your top 2–3.

Site traffic

Conversions

Leads / form submissions

Sales / revenue

Engagement

Specific page views

Look and feel feedback

Other

If you selected conversions, other, or specific page views, please define what that means to you

Growth & Constraints

What are the biggest challenges or barriers facing the business right now?(Required)

What trends or market changes are affecting your business or industry?

Are there internal constraints we should know about?

Team capacity, timelines, decision-making, tech stack, budget realities, etc.

Logistics & Implementation

Where will the brand primarily be used?

Website

Social media

Print materials

Packaging

Email marketing

Signage

Presentations

Ads

Other

If you selected "Other," describe where else the brand will be used

Who are the key stakeholders involved in approvals?(Required)

Are there any important deadlines or launch dates we should know?

Fun / Instinctive Brand Question

If your brand could be endorsed by a celebrity, public figure, or fictional character, who would it be and why?

Final Thoughts

If everything goes perfectly, what does this project unlock for you?(Required)

Anything else we should know going into this process?

Ready To Get Started?

Contact Us

A Creative Agency based in Fall River, Ma

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